Sarah Jessica Parker
Author: Matthieu Deneuve
Sarah Jessica Parker, the star of one of the most
successful blockbuster series, gave her name
to a new premium quality winery in the past
year. The actress of the ’Sex in the City’ has always
been a huge fan of tasteful and noble wines, and
now she can share her love with everyone. The lucky
wine collectors can select a few bottles from a
range of wines that Sarah Jessica ’s marked winery,
the Invivo X, offers.
The value of a wine is estimated by several factors
as what is the type of the wine, which wine-
growing region is it coming from, what was the
weather in the year the wine was made, as well as
a good marketing can add up to the wine’s success
on the market.
In 2019 Tim Lightbourne and Rob Cameron, the
founder members of Invivo & Co., together with
SJP, released the Invivo X, a Marlborough Sauvignon
Blanc to seal the collaboration. The wine ended
up winning fi ve gold medals and 90 points by
the Wine Spectator.
Sarah Jessica’s wines quickly broke into the market
with a reasonable price; however, the fans of
the actress are willing to pay the multiple times the
original price for a signed bottle. Through the past
year the wine almost became as successful as its
owner. It might be said that the SJP Marlborough
Sauvignon Blanc is a cultic piece in the masterly
tasteful wines’ market as it received a green tag.
The fi nal version of the wine was blended in May,
when the Invivo’s founders travelled to New York to
perfectionize the taste with Sarah Jessica. Tim and
Rob carried all the examples which were made until
April on the wonderous regions of Marlborough, to
the Big Apple to taste and blend the fi nal bottle of the
SJP Sauvignon Blanc.
After the international success of the Invivo X Sauvignon
Blanc, Sarah Jessica surprised the audience
with a new wine; a fl avourful rosé from South France.
Now, the fans can choose from two noble wines
to clink glasses virtually with SJP while watching their
favourite episodes of the legendary series.
The iconic actors and actresses, might say, committedly
support the wineries all around the world, using
their fame to secure a new investment option by their
outstanding movie career. To own a winery is a privilege,
however in long term it can be a great invest
